It’s been a little while
Posted on | November 8, 2011 | No Comments
Since the last post…..so thought I had better get the blogging head on again! Been doing a bit of work on some adwords campaigns recently and thought it was just worth highlighting to people how easy it is to waste money on them. You need to take time to understand the system and understand how you target your adverts effectively.
Get a good understanding of how to set it up, and then get everything in place….the next stage is vital. Monitor the results and understand them. Work out which adverts / keywords are working for you, and when you find one that isn’t (i.e. high bounce rates) then make the necessary changes. Ensure you use negative words as well, and this will help target the ads more effectively.
Adwords needs constant attention….if you get it right, then it’s extremely powerful, if you get it wrong then it can waste a lot of money on unwanted clicks.
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